Guides for makers

The Workbench

Straight-talk guides on the money, materials, and platform decisions behind running a handmade shop — written by the team behind Martora.

Listing fees, transaction fees, payment processing, offsite ads — the real math behind every sale.

A straightforward way to price your work so materials, time, and fees are actually covered.

What each platform is actually good at, and how sellers usually end up combining them.

The hidden cost of a stockout you didn't see coming — and how to catch it early.

The tells that your tracking system can't keep up with your shop anymore.

What actually moves the needle in Etsy search today, and what's just folklore.